Friday, July 10, 2009

Share what?

We just launched a new blog for a client at JustMonkeyingAround.com. Part of that blog, was a custom ShareThis.com execution. As is typical, we saundered around the web to find good examples where people have used ShareThis.com in a similar fashion.

Our search yielded three pretty cool examples. The first is Kelsey & Trask, P.C. They are attorneys. Their execution is very simple and lend itself well to our discussion.

The next, and probably most creative execution is at Daryl Cagle's cartoon blog. I like the drawing style and some of the subtle animations he puts on his icons. My only piece of feedback would be that he discarded the well known branding of the ShareThis.com logo. In my opinion, he should have made a cartoon rendition of their logo rather than the balloon comment that he uses for his logo. None the less, nice execution!

The final, and probably nicest example, comes from Mashable (this particular post is actually about social posting systems... Go figure.). Another neat feature on their site is the "Follow Mashable" section. This section has links to Twitter, RSS, FeedBurner and Facebook. Another site they use is AddToAny.com. AddToAny.com is similar, but different, than ShareThis.com.

Think of it this way... ShareThis.com is all about you pushing content out TO OTHERS whereas AddToAny.com seems to focus more on social media options that are utilized for you to store the bookmark breadcrumbs of your own online exploits and explorations for future use.

AddToAny.com is about what I want to save and how I want to save it. ShareThis.com is about what I want to share with others.

These are good things to levarage. Do it and revel in the higher traffic you'll receive.

- Ray

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