In February, Facebook made some stunning changes to how it leverages Pages...
For those not in the loop, "Profiles" are for people. For businesses and organizations, Facebook created "Groups" and "Pages". Of the two, Pages are specifically oriented toward businesses and marketable entities (mascots, products and businesses).
For the past few months, I've had the general impression that Pages were nice... Now I think they are powerful.
What makes them so much better is that they are dumping Page's activities into the streams of individuals profiles. Before, they were going to a very obscure "Notifications" tab in your inbox. This one fact makes all of the difference in the world... assuming they stop causing usability problems by constantly changing the user interface... Ugh...
I have another theory which has to do with... Shhh... I'll tell you more early next week. This weekend a buddy of mine and I are going to play with something to see if an idea works. If it does, it might just be a whole new Facebook marketing strategy...
'till then, make it a great day!!!
- Ray
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment