Friday, August 29, 2008

A 64-bit FYI...

If, like me, you got duped into buying a 64-bit Vista box, know that it can be used as a reasonable development box.

One thing I stumbled on was setting up Apache as a service. I had to use a precompiled version. Hopefully this will allow for module updates. Nonetheless, here's how you make it a service under Vista:

cd \
cd Apache2
cd bin
httpd -k install

If you suffer the same plight as me, let me know your experiences. As an FYI, ApacheLounge.com was an indispensable resource in getting this box set up.

- Ray

Monday, August 25, 2008

What people will do to try and scam...

I find this both sad and amazing...

So one of my clients was giving away something free. It was for a coupon for an item which was only good for like a week and it was for a $2.99 food item.

The anti-fraud mechanisms were okay (within the client's tolerance levels and, believe you me, this was discussed at great lengths...) and we were doing just fine.

Then, as I previously mentioned, we got picked up by SlickDeals.net and a bunch of other freebie sites. Overnight, our list just from just above 1,000 subscribers to right under 10,000 subscribers.

Wow...

Well, today, I was putting together an exclusion list from the database to use for a localized AWeber.com e-mail (kinda a pain due to shortcomings of their platform) and I noticed a ton of beautiful "ASCII art" in the e-mail address extract.

As it turns out, 54 people tried exploiting the fact that GMail does not reconize periods to get a free $2.99 item...

2500 times.

It doesn't matter... I think AWeber was smart enough to catch this and, based upon the necessary redemption mechanisms and the relatively low value of the item, no harm was done. It just sorta disturbed me that some one went to such great efforts to break my toy...


If anyone would like to dump these addresses (and any other permutations thereof) in your block list, feel free. I've put them in a (long since past on order to get it off my front page) blog post here.

And, as you're putting together that freebie offer, remember to parse the periods out of the GMail addresses before you do your uniqueness lookup...

- Ray

Monday, August 11, 2008

An interesting tool...

Just a quick miscellaneous post...

I found this "tool" in my iStockPhoto contact sheet newsletter. It's called "Moodstream". It's an interesting interface and seems to be a good way to burn a bit of bandwidth, but I don't know that it will prove to be useful.

Worth blowing a few moments on. Let me know if you find it useful.

http://moodstream.gettyimages.com/

- Ray

Friday, August 1, 2008

Watch what you say on the Internet...

Because the world really is watching.

This became evident today.

One of my clients, CincyDomino's, has a coupon for a free 10" pizza for signing up for their weekly deals alerts... We have had the coupon up for a while and the list has been growing modestly.

This week, I had a friend of mine put a cute little Flash ad on his site, GarageSaleCow. It went up about Monday. Well, it turns out that he has the most traffic on Thursdays and Fridays (as people start searching for garage sales). It turns out that some one from Kenwood found it... And then the crazy ride began.

The person from Kenwood posted it on FatWallet.com. From there it was picked up on the following sites:
SlickDeals.net
DealsOfAmerica.com
DealsPl.us
DealsList.com
Orkut.com (I don't know where the hits from this came from)

From there, we added about 7x the number of subscribers we started out with and got a ton of e-mails.

So, you might ask, "where's the problem in this"? Well, it's simple. CincyDomino's is a coalition of the 49 local Domino's Pizza restaurants. The coupon is regional. There is no value to them elsewhere in the US.

But over half of our current registrants are outside of the Greater Cincinnati Area. Opps. We definitely put up a ton of disclaimers since then and the e-mails have slowed down.

The moral of the story is, watch what you ask for and know that the whole world is watching when you put something out on the web. Today was a painful, but exciting, example of that.

As an FYI, only SlickDeals and FatWallet allow sweepstakes/contests to be posted.

Do you know of any great deals sites which can help to cause a tipping point? Post a comment and let us know!

- Ray