So, I got a call today from a credit card processing company (to remain nameless...).
They said they had a "representative" in the area who could come by and talk to me about accepting credit cards.
As it turns out, I am in need of such services... On my sites, and those of my clients. Truth be told, I'm already considering some one who has a stellar offering but I was willing to consider some one else. However, coming from a cold call situation, I didn't want "Lamar" coming by my office and blowing an hour or two of my time on a completely quantitative decision.
So, I ask them for a sales sheet.
Pretty simple, right? Wrong. The young lady who had me on the phone, said Lamar had all of those materials although he'd be happy to come by.
Nope. Send them to me. They couldn't.
They didn't want to feed the "Greedy Consumer".
The "Greedy Consumer" is easy to satiate with a good interactive program. Despite the ease, most companies refuse to quell the beast. The rules are simple. The "Greedy Consumer" says, "Give me what I want, how I want it and when I want it.
In later posts, I'll talk about how this is very easy to do.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment