Today, GAP was advertising "making your own Christmas video card" on Yahoo's IM. It's an interesting concept and execution called "GAP Tidings".
Check it out, it's a good way to waste time. I also think it's going to be pretty viral; especially amongst the GAP's younger target market.
What would be interesting to know is if and how they are policing it to make sure that nasty stuff doesn't end up on the favorites list (unless the favorites list is artificial; I didn't dig into it enough to see if they let regular folks rate the videos).
I mean imagine if some one did a strip tease and it got bumped up by popular opinion into the favorites list. That would, while very entertaining, quite embarrassing, corporately.
One thing I did notice is that they are using Yahoo for the streaming video. I do remember that Yahoo, like Google, purchased some one for this functionality... I just don't remember who.
By the way, there's something in this same vein that I'm looking for... Three - five years ago, I saw a Flash Christmas card from Publicis... It had their entire staff singing a Christmas carol in separate windows which could be turned on and off... It was a pretty awesome execution. If you happen across this, please send it my way.
Thanks & Merry Christmas!
- Ray.
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