Blogging done right...

So often out there, blogs are atrocious. They don't serve any purpose and they don't deliver any useful information.

They are, as I term it, literary masturbation. Writing about absolutely nothing in order to feel important or to get your own rocks off even if no one ever sees it.

With that in mind, I've found a blog which absolutely stands out from the rest of the crowd -- Wine-Girl.net.

The blog is maintained by Michelle Lentz of Write Technology. According to her business site and her business blog, she is a technical writer. While I've not seen her professional work, her blog definitely displays a well honed ability to write copy.

It's fun. It's informative. It's grammatically correct (this doesn't seem like a big thing but, man, some of the bloggers out there need to go back to high school English).

In a nutshell, here are some of the reasons I like this blog and I think that many corporate blogs should strive for such levels:

1. Professionally written
2. Engaging
3. Filled with on-equity humor to make it entertaining
   
4. On topic
5. Quality supporting photography
6. It is integrated with other aspects that make it a holistic resource
7. Love the "Tip Jar"! Great use of technology and making it support your "business" focus
   

If local companies like the Cork -n- Bottle or The Party Source really had a focus on their interactive programs, they'd hire you to do this for them. My guess is that you're rapidly approaching expert-level in the field with this blog.

In the end, Michelle, I love the blog. Keep up the great work!